When you open a bubble tea cafe in your neighbourhood, it’s exciting when friends and family show up. It’s also thrilling when people within the neighbouring limits buy from your website. However, the sales they bring aren’t enough, and you wish more people from beyond the vicinity would purchase from you. This is where you need the best SEO services in Kolkata.
What is SEO for Local Businesses?
You might be wondering: but why? The answer is simple. With 80% of local searches compelling conversions, local business SEO is a turnkey answer for achieving more revenue and leads through online and in-person sales. Harnessing the Internet’s power, an SEO service provider in Kolkata will use it to drive traffic to your website and foot traffic to your cafe.
So, what makes it stand out from normal SEO?
Local business SEO utilises several similar strategies to conventional SEO. The only key difference is that conventional SEO promotes rankings nationally or globally, while local SEO helps businesses like yours acquire more profitable spots in local search rankings.
- SEO vs Local SEO
Local search results include a unique feature: SEO 3-pack.
For example, when a person locally searches “Bubble tea shop near me”, Google renders an index of the top three local cafes that fit the search query the best. These results are called the local SEO 3-pack, and they emerge at the top of the search results, taken straight from your Google Business Profile account.
Why Do You Need the Best Seo Company in India for Your Business?
Customers search keywords in your area, and if those are related to your business, local SEO makes sure your website greets them at the top of search results. When you rank at the top, more people find you and ultimately purchase from you and visit your cafe. That’s why investing in affordable SEO services in Kolkata, like Digital Concepts, is worth it.
Top 5 Local SEO Strategies for Small Business Success
What can a digital marketing company in Kolkata, India do for your website and physical store? Here are some SEO strategies they can adopt:
- Set Up Google Business Profile: For SEO improvement for your cafe, the first step is to claim an account on Google Business Profile. When you create the account, you appear in Google local search results, Google Maps, and Google Search Knowledge Panel.
- Ask for Reviews: Next, SEO services will ask you to encourage customer reviews. When you earn reviews, it helps optimize your GBP listing. Reviews also add social proof that motivates other people. You can also ask them to leave reviews on your social media, third-party review sites, and your website.
- Create Content Based on Location: Location specific keyword research will be carried out by the best SEO company in India, and then you will need to create localised content to rank in the local search results.
- Voice Search Optimisation: Your site needs to be optimised for voice search because it accounts for nearly half of all online searches today.
- Be Active on Social Media: Social media might not directly affect your rankings, but social media marketing supports SEO strategy in many ways, such as:
– Increases brand awareness online
– Boost trust signals with prospective customers
– Helps develop impactful connections that lead to purchases
Now, you know why SEO for your local business is important for more traffic, revenue, and leads. So, reach out to your nearest SEO service provider and start growing your business!
